AMAzon-Amazon.com

Website and mobile app usability, Qualitative Research

Goal

- Evaluate general usability of the website and application

- Evaluate user understanding of the new features

- Discover any usability issues

Method

- 10 participants (1 hours/day, 3 days)

- In-person interview

- Questionnaire 

my role

- Create study requirements

- Create study plan and recruitment document

- Execute study session

- Collect data

- Analyze data

- Deliver findings in written report and video highlights

My interaction

- Amazon stakeholders

- Project manager

- Research director

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