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AMAzon-Amazon.com
Website and mobile app usability, Qualitative Research
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Goal
- Evaluate general usability of the website and application
- Evaluate user understanding of the new features
- Discover any usability issues
Method
- 10 participants (1 hours/day, 3 days)
- In-person interview
- Questionnaire
my role
- Create study requirements
- Create study plan and recruitment document
- Execute study session
- Collect data
- Analyze data
- Deliver findings in written report and video highlights
My interaction
- Amazon stakeholders
- Project manager
- Research director
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